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Google and Facebook Account for Over a Quarter of Internet Time
“Implications go beyond simply what sites we surf” London – 9 August 2017. Google and Facebook recently announced quarterly income totaling £27 billion and their dominance is highlighted by the fact...
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Verto Index: Brands
The final Verto Index of the year focuses on the biggest digital brands, based on monthly unique users (among U.S. adults, ages 18 and above). For the purposes of this Index, when Verto refers to a...
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Chart of the Week: Which company makes the most addictive mobile game?
This week, Microsoft announced it was acquiring PlayFab, in a bid to beef up its Azure gaming platform. Many suspect this is just the latest move as the Xbox maker struggles in an increasingly...
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Chart of the Week: What are the most addictive dating apps?
With Valentine’s Day on the horizon, we decided to revisit a particularly popular section of our Social Media Index : which are the most addictive dating apps? With the rise of so-called dating app...
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Chart of the Week: What Would Social Media Look Like in a Post-Facebook World?
It’s been a rough few weeks for Facebook, which has been juggling the fallout of the Cambridge Analytica scandal ever since former employee Christopher Wylie went public with his whistle-blowing...
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Chart of the Week: Shopping Online with Millennials vs. Boomers
Earlier this year, we published The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping, a report that showcases Verto Analytics’ latest research on online shopping and consumer...
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Chart of the Week: Ulta vs. Sephora
The online beauty business is booming: just this week, cult beauty brand Glossier (an extension of lifestyle blog Into the Gloss) announced that StitchFix CEO Katrina Lake joined their board as its...
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Audience Spotlight: Shopaholics
The Verto Audience Spotlight provides a cross-device, consumer-centric view on a selected audience segment, with a deep dive into user demographics and rich behavioral metrics on an unduplicated...
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Chart of the Week: 2018 World Cup Watchers
World Cup Watchers The World Cup is one of the most highly anticipated sporting events. This year’s tournament, which spanned from June 14 through July 15, attracted viewers from all around the...
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Chart of the Week: Adults vs. Teens, the Smartphone Edition
Earlier this month, a new study from the Pew Research Center confirmed what many of us already recognize: we’re concerned about the amount of time we spend online. And while it’s no surprise that...
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